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An invitation to sponsors .. |
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Written by chris
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Friday, 30 May 2003 19:31 |
MARKETING OPPORTUNITY OVERVIEW
Interest in motorcycles and xtremesport is going through the roof !!!
... the 2002 motorcycle model year saw a contining sales increase with off road bikes leading the way .... outdoor and supercross events set attendance records across North America .... unprecendented television coverage has openned a floodgate of enthusiatic new fans!
To learn how event sponsorship can put your 2002 marketing efforts over the top ... read on!
There are 6,000 active amateur motocross racers....
... across Canada competing in events sanctioned by the Canadian Motorsport Racing Club (CMRC). The Canadian Amateur National Qualifiers consists of approximately 40 qualifying events in every region across the country. This program feeds an Eastern and a Western Amateur Championship and culminates in the TransCan Grand National Championship (GNC) held annually at Walton Ontario.
TransCan marketing generates over 12,000,000 impressions....
The Walton TransCan Grand National is now in preparation for its 12th Celebration of Canadian Motocross on August 13-17, 2003. In 2002 it enteratained over 900 rider entries and over 20,000 avid motor sport fans. The program includes the 3 day Amateur National Championship and culminates with the final round of the Extreme Sports Series attracting the top Canadian and American professional race teams. It is the mecca for industry representation. The August date coincides with new product introductions making it the not only the biggest outdoor motocross event but also the biggest off road motorcycle trade show in Canada . In addition to coverage on national television and every significant motorcycle publication and numerous other media, an extensive marketing campaign combine to generate over 12,000,000 impressions.
Read the next page to learn How do I get on board?
How do I get on board?
In 2002 our sponsorship partners to helped to make the Amateur National Championship and the Walton TransCan Grand National the touchstone event of Canadian motocross. Unique sponsorship opportunities exist at many levels:
National
Targeted - 6,000 amateur racers via direct mail, track side, promotion, media, etc.
- motorcycle enthusiasts through vertical publications advertising and coverage
General - television audience for advertising and coverage
Regional
Targeted - over 12,000 racers & motor sport fans attend this event annually
General - television & radio audience for advertising and coverage
Identify your audience and TRP will create and deliver a program to suit your resources. It will be the highlight of your marketing efforts for 2002!
Who do I talk to?
Tite Racing Promotions (TRP) is the organizing body and marketing agent. The principals are Chris Lee, with over 30 years of event organization experience and Matt Lee, ex-pro racer and leading race instructor with over 10 years experience.
.... call NOW to maximize your benefits!
Printed materials are being circulated, media coverage is already cranking up, websites are buzzing and qualifiers have started in April so dont delay. Call now! |
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Last Updated on Friday, 30 May 2003 19:31 |
